No dealer markup taped over the window sticker. No made-up "market adjustment" line at the finance desk. Every new Nissan on our lot sells for MSRP, full stop.
Some dealerships stick an extra charge on top of MSRP when a model is in high demand, an "ADM," a "market adjustment," sometimes just a blank sticker with a bigger number. We don't do that. The price on the window is the number you negotiate from, on every new Rogue, Altima, Sentra, Pathfinder, and Frontier on our lot, not just the popular ones.
"Dealer adds" (also called market adjustments, ADMs, or dealer markups) are extra charges some dealerships tack onto a new vehicle's price above MSRP, often on popular or hard-to-find models. At Reliance Nissan, the price you see on our new inventory is the price you negotiate from, not a starting point for hidden markups.
The sticker price actually means something. You can shop, compare, and budget with confidence, knowing you won't hit an unexpected markup at the negotiation table. It also makes it easy to fairly compare our pricing against other Houston-area Nissan dealers, since what you see is genuinely what you'll be quoted.
Yes. Whether you're looking at a Rogue, Altima, Sentra, Pathfinder, Frontier, or any other new model at our Alvin showroom, No Dealer Adds pricing applies across the entire new vehicle lineup, not just select models.
Standard, disclosed fees like tax, title, license, and any state-required documentation fees still apply, as they do at any dealership, and are set by law, not by us. What you won't find are added dealer markups, forced add-on packages, or market adjustment charges layered on top of MSRP.
Some dealerships add markups on in-demand vehicles when demand outpaces supply. We've chosen a different approach: we'd rather build long-term trust with drivers across Alvin and the greater Houston area than chase short-term profit on a single sale. It's part of why so many local customers come back and refer friends and family.
If you're in Alvin, Pearland, Friendswood, League City, Manvel, or anywhere in the greater Houston area, you're close to Reliance Nissan. Browse our new vehicle inventory online or stop by our showroom to see MSRP pricing in person, no markups, no surprises.
Just bring your questions. Because our pricing is transparent from the start, there's no need to negotiate down from an inflated number. You can focus on finding the right new Nissan for your needs, your trade-in value, and your financing options.
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Browse new Nissan inventory at Reliance Nissan in Alvin, TX, or contact us to schedule a test drive. No dealer adds, no markups, just a straightforward deal for Houston-area drivers.
